Behind the scenes of the Flavor Neighborhood

It takes many hands to create the fun world of the Pop-Tarts™ Flavor Neighborhood.

Watch the process from beginning to end as artists and craftspeople create a little cinematic magic to bring this happy place to life.

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The Making of the Flavor Neighborhood
And one more thing...

If you’re nowhere near NYC, no problem! Head to PopTartsWorld.com – the new online store – to put your face on a box, make your own assortment pack and more.

Start shopping